We bring the voices of everyday Israelis to the world.
Israel’s greatest asset is its people, and their story is one no headline can capture. We create the direct, human connections that let the world meet them.
- 1,000+
- Israeli ambassadors
- 20+
- Years of advocacy
- 5
- Continents reached
Joey Low
Founder, 2002
Founded by Joey Low
Israel at Heart was founded by Joey Low in 2002, at a time when Israel's global image was under intense pressure. His conviction was simple and bold: the Israelis themselves are the most authentic ambassadors their country has.
Rather than fund another campaign of talking points, he started sending people. Students, athletes, musicians, professionals: ordinary Israelis with their own stories, in front of audiences who had never met one.
The most powerful way to change perceptions of Israel is not to send a spokesperson. It's to send a person.
One story, told by the people living it.
For more than two decades, Israel at Heart has been creating countless meaningful encounters between Israel and the world, by sharing experiences, building relationships, and telling Israel’s story firsthand.
One mission. Many vehicles.
Every initiative is built around the same purpose: strengthening Israel's global image through authentic human engagement. Each platform is a different vehicle for the same story.
Two decades of measurable connection
Every figure is a real conversation, a real relationship, and a real shift in how the world meets Israel.
The human story of Israel
Behind every statistic is a person who changed someone's mind, one honest conversation at a time.
